Make your profile understandable in 30 seconds
Help a new contact quickly understand who you are, what you do, and how to reach you.
Write the first screen first
A visitor should not need to scroll through your career history to understand your work. Start with the name you use professionally, a specific role, and a short description of who you help. “Photographer for independent restaurants” tells a clearer story than a list of broad creative labels.
Choose one useful next step
Decide whether your typical visitor should contact you, browse selected work, or book a conversation. Put that action first. You can include other links, but a row of equally prominent choices makes it harder to decide where to start.
Show evidence instead of adding adjectives
Choose one recent project, a focused portfolio, or a concise service page. Check that the link opens without your own logged-in session. Avoid invented customer quotes or unsupported claims; a small, accurate example is more helpful than a dramatic promise.
Run a quick reading test
Open the profile on a phone and ask someone unfamiliar with your work to describe it. If they cannot explain what you do and how to contact you, remove distractions before adding more content.
- Use a recognizable photo or consistent brand mark.
- Replace vague link labels with the destination's purpose.
- Keep private information off a publicly shared page.